15 Best White Label Products to Sell in 2025
Can you imagine launching a product under your brand within a week? White labeling makes everything easier. You can sell products other manufacturers produce, but add your brand logo and custom package. For someone wanting to step into the market and skip complex producing process, it is a highly effective choice.
In this blog, we focus on the best white label products to sell. In addition, we will discuss the benefits of selling white label products and how to find suitable white label suppliers for your online business.
Page overview:
What is a White Label Product?
Who Uses White Label Products?
Benefits of Using White Labeling
15 Best White Label Products to Sell
1. Apparel and fashion accessories
4. Skin care and cosmetics products
How to Choose a White Label Supplier
What is a White Label Product?
White label products come from manufacturers, and different brands can sell them with their own logos and packaging. This business model allows enterprises or individuals to dive into the market rapidly without developing and producing products independently.
In other words, white label business is a low-cost and low-threshold brand management method. It makes companies promptly build their own product lines, but doesn’t have to bear the complexity of production.
White label products vs. Private label products
For white-label products, manufacturers produce the same items, allowing multiple brands to add their own logos and sell them. The products themselves remain identical. In contrast, private-label products are made specifically for one brand, giving it exclusive rights to sell them with a unique formula, design, or function.
The main difference between white label products and private label products lies in the customized extent and market exclusivity.
White labeling can change the brand name, logo, package, etc., and the product itself remains unchanged. While private brands can adjust product formulas, ingredients, functions, and specifications, they can even require manufacturers to develop exclusive products.
White label brands have more exclusive market competition because various brands have the same products that sell in different channels. Private label products belong to only one brand. It has a stronger competitive advantage.
| Category | White Label | Private Label |
|---|---|---|
| Brand Exclusivity | Shared by multiple brands | One brand only |
| Customization | Packaging and branding | Formula, design, function, size, ingredients, labeling, and specifications |
| Competition Level | Competition is fierce | Exclusive sales, more competitive |
| Target Group | Start-up brands, e-commerce sellers | Companies that already have a brand and want to make customized products |
Who Uses White Label Products?
From retailers to tech companies, a wide range of industries rely on white label products to expand their product lines. Here are some common industries using white label services:
Retailers
Retailers utilize white labeling to diversify their product line. They usually choose suitable white label products according to market trends and customer needs.
Generally, retailers cooperate with many white label suppliers or factories to ensure product quality, cost advantage, and supply stability.
Ecommerce store owners
Many ecommerce store owners use print-on-demand platforms to customize t-shirts, mugs, phone cases, and so on. White label suppliers are responsible for production and delivery, and store owners only need to focus on marketing.
The advantage of the white label model is that it allows e-commerce merchants to enter the market faster. Meanwhile, e-commerce sellers have greater control over the brand.
Health and beauty
Skincare brands often use white-label products like creams, essences, and toners. They customize the packaging with their logo and design, skipping the expensive product development process. This approach lets them focus on building their brand and driving sales.
Food and beverage
The white label model is very popular in the healthy food market. The food industry involves strict safety regulations and quality control, such as FDA certification, organic certification, etc. White label suppliers have completed these compliance processes. Food and beverage brands directly use suppliers’ mature products.
SaaS
SaaS uses a white-label model mainly focused on helping companies quickly launch private label software solutions. Developing SaaS software requires a lot of time, money, and technical investment. White label SaaS allows companies to use off-the-shelf software from vendors and label it with their own brand.
Benefits of Using White Labeling
Using white labeling to start a business has a lot of advantages. Here are some outstanding merits:
Fast launch into the market
White labeling shortens your product launch time. Independent development of new products needs months or even years. However, white label products are ready-made and directly sold. Enterprises only need to customize their brand image. They can conveniently seize market opportunities and respond to industry changes.
Reduced expenses and faster setup
Whatever selling apparel, food, or cosmetics, developing or producing from scratch requires a significant investment of capital and resources. The white-label model eliminates the risk of product development failure.
Companies can test the market in small batches first and adjust their marketing strategies based on feedback. It will not lose a lot of money and reduce business risk.
Enhanced exposure and brand awareness
Companies use white label logos, packaging, and customized interfaces to ensure that customers always see their own brand, not the supplier’s. It enhances brand recognition and increases customer loyalty.
Sellers can pay more attention to branding, marketing, and customer service. It would be more effective to elevate sales and profit.
Flexible product customization options
White labeling can remove the original manufacturers’ brand and replace it with the company’s own brand logo, packaging, interface design, etc. It ensures the product fully aligned with the corporate brand style.
For instance, if you target the top-tier customer, you can customize it into a premium gift box. This pricing and packaging flexibility allows companies to precisely target their customer group based on market demand.
Diversify product lineup
A notable feature of white label products is easily expanding product lines and increasing revenue. By adding white label items, companies can create combination packages. It attracts customers to buy more products, thus increasing profit per order. Moreover, companies are able to quickly adapt to different market demands or seasonal changes to expand business areas.
15 Best White Label Products to Sell
1. Apparel and fashion accessories
T-shirts, tank tops, dresses, and more are popular white label products to sell. Through print on demand services, you can even upload your creative designs to print on the blank area. It provides your product with more customized options that align with your brand image.
Inkedjoy is one of the greatest print on demand sites to offer white label services. It has a wide range of apparel items with various styles to choose from. If you want to sell apparel and accessories with white labeling, consider working with Inkedjoy. It would not let you down.
2. Mugs
Mugs are a daily necessity, applicable to the home, office, cafes, and other scenes. The market demand for mugs is stable. With white label solutions, you can customize names, photos, brand logos, holiday themes, etc.
Before selling customized mugs, you need to decide your customer base, such as tea or coffee lovers. You should develop strategies to promote your brand image in a more targeted and memorable way.
3. Water bottles
As environmental awareness increases, the demand for water bottles has become higher. More and more consumers are willing to pay more for environmental protection, especially Millennials and Generation Z.
At the same time, you need to consider selling your white label water bottles in a specific niche. If you have seen the TV series ‘Better Call Saul,’ you must remember Kim has sent a tumbler to Jimmy printed with ‘World’s Greatest Lawyer.’ That’s why white label water bottles exist! You can promote your products in relevant communities to reach potential customers, such as Reddit or Facebook group.
4. Skin care and cosmetics products
The white label skincare and cosmetics market has great potential. Multiple products on the market today contain the exact same formula. What makes a product different? It’s their branding, packaging design, and marketing campaigns.
The key is to cultivate a loyal customer base to achieve a high repurchase rate. This requires building a strong brand image. Collaborating with influencers to promote products or launching special promotions can help enhance your reputation.
5. Essential oils
White label essential oils are suitable for healthy living brands, spa clubs, beauty salons, and so on. It has been tested for safety by legitimate organizations. You can sell it directly in the market and under your own brand name.
Many suppliers offer a wide range of essential oils. It allows you to curate a diverse range of products based on customer preferences and trends. Before you start selling, conducting market research can help you choose the popular essential oil products.
6. Tote bags
As the environment deteriorates, consumers prefer reusable bags. A tote bag is a sustainable alternative to plastic bags. With white label services, artists or designers can launch their own tote bag brand quickly. Or, your brand can reinforce an eco-friendly image by selling white labeling tote bags.
Also, canvas bags have a large printing area, suitable for printing corporate logos, slogans, or advertising words. It is a cost-effective way to improve brand exposure for some companies.
If you’re considering a tote bag business, Inkedjoy can help you enter the market effortlessly. Multiple sizes and colors diversify your product offerings. Clear printing and durable materials make sure your customers highly rate your products.
7. Coffee beans
Global coffee consumption continues to grow, especially in the boutique coffee and healthy coffee markets. Selling white label coffee beans brings you huge potential. You don’t need to build your own roasting plant or purchase equipment. It is a low-cost method if you want to try a coffee bean business.
To make your brand recognizable, you should customize elements such as the brand logo, packaging design, bean selection, and flavor blending. You can use offline flash stores to let people taste your coffee bean flavors and run promotions.
8. Pet accessories
More and more people treat pets as family members and are willing to buy premium and personalized products for them. This suggests that when you are selling pet items, don’t consider poor quality products. Pet owners pay more attention to product quality, safety, and environmental friendliness. Therefore, when you are choosing white label suppliers, it’s essential to ensure their products meet safety standards for pets.
White label pet products can be segmented for special needs. For example, special combs for long-haired cats, clothing designed for small dogs, and bowls with pet avatars. Deeper penetration into niche markets makes it easier to build a highly loyal customer base.
9. Phone accessories
With the popularity of smartphones, consumer demand for phone accessories is increasing, such as cases, screen protectors, chargers, etc. At the same time, phone accessories usually have higher profit margins, especially some unique or branded products.
Nowadays, customized phone cases and accessories can satisfy consumers’ need for personalization. In order to cater to this trend, white label solution is an ideal choice for offering customized options and designs.
10. Fitness equipment
Recently, home-based fitness has gained significant popularity. Many fitness brands are attracting consumers by offering customized fitness equipment. White label fitness items, such as dumbbells, resistance bands, yoga mats, jump ropes, and other products, satisfy this trend.
The white label model allows you to quickly expand your product line to meet the needs of different fitness populations. A rich product line not only increases the unit price but also boosts the customer repurchase rate. It allows consumers to purchase complete fitness gear within one brand.
11. Beach towels
Beach towels aren’t just for vacations; they’re in steady demand across the globe. Compared to popular white label products such as t-shirts and phone cases, beach towels have relatively little competition. The market has not yet been fully saturated.
Moreover, beach towels are lightweight and easy to fold. Consequently, the requirements for logistics and warehousing are lower. Additionally, beach towels can be bundled or cross-sold with multiple categories to increase order value. Some hotels, resorts, and health clubs will also purchase personalized beach towels in bulk.
12. Candles
Candles cost less to produce, and retail market prices are higher. In particular, high-end products such as handmade candles, organic soy candles, and customized aromatherapy candles have greater profit margins.
White labeling can enhance the value of candles by engraving, customizing scents, and branding gift boxes. It requires less expertise and resources than creating your own line of candles from scratch. You can launch seasonal candles immediately to seize market opportunities.
13. Kids and baby clothing
Children and infants are growing rapidly, which means that the demand for clothing persists. Consequently, parents regularly buy new clothing to keep up with their children’s growth. Compared to adult apparel, the market for children’s clothing is less branded. It is easier for small businesses to stand out.
The other highlight of the kid apparel market is customized options. Parents and customers are highly willing to pay for personalized and premium baby clothing, such as parent-child wear and brother-sister wear. White labeling manufacturers provide ready-made kid apparel. You only need to focus on promotions and sales.
14. Hoodies and sweatshirts
Hoodies and sweatshirts are a must-have for everyday wear. Also, it is a popular apparel category for both men and women with high market acceptance. With white label services, you can print your own brand logo, unique graphics, and popular slogans.
Though hoodies and sweatshirts are affordable, consumers are willing to pay more for quality fabrics and unique designs. In the meantime, more and more customers focus on environmental protection and sustainable fashion. Using eco-friendly materials can be your hoodie’s key selling point when you do marketing activity.
15. Posters
Posters are one of the most popular white label products. For individual customers or the business market, posters have a broad demand. There are many styles manufacturers print. Instead of producing on your own, selling white label posters has a lower barrier to entry. It helps you to build your own poster brand and recognition.
Due to the lightweight nature of the posters, international shipping costs are relatively low. It is suitable for cross-border e-commerce sales to expand the global market. With print on demand, you don’t need to ship the posters in person.
How to Choose a White Label Supplier
In the white labeling business, choosing the right supplier is crucial. To help you find a satisfactory option, there are several factors that can influence your decision.
Research supplier reputation
Researching a supplier’s reputation can identify potential risks. White label suppliers with a high rating are more likely to provide great quality products. They usually fulfill orders in time and keep stable inventory levels. This is very crucial for the smooth functioning of the business.
Confirm product quality
When selling white label products, ensuring product quality is critical. A white label product is essentially a base product without a brand. However, once your brand logo is attached to it, it represents your brand. The product quality is responsible for your brand image.
For example, if you sell white label clothing, the material is rough and the color fades badly. Customers will lose trust in your brand, resulting in a drop in sales.
Check customization possibilities
Customization options can make your brand stand out. Still, not all white label platforms have the same customization possibilities. Therefore, it is significant to check the customized options in advance when choosing suppliers and products. It contains printing method, material, color, size, and so on.
Besides, white label items are usually the “basic” ones commonly used in the market. Without customization options, your products may look similar to your competitors’. It may be difficult to establish brand recognition.
Evaluate customer support
Customer support is also a key factor in the cooperation experience and white label business success. Whether customer support responds promptly affects your order processing efficiency directly.
White label products are usually produced and shipped by the supplier. But if there is a quality problem or customer return, can you get support smoothly? Therefore, you have to evaluate if they provide good after-sales support and clear return policies.
Ensure Fast shipping time
Modern consumers are increasingly focused on logistics speed, especially in the highly competitive e-commerce marketplace. Slow delivery and unstable logistics may lead to customer complaints and increased refund rates.
If you plan to sell white label items to the global market, you need to pay special attention to the delivery time in different regions. International delivery may take several weeks, affecting the shopping experience of global buyers.
How to Sell White Label Products with Inkedjoy
Inkedjoy is one of the most reliable white label companies, offering services at no cost. With their white-label project feature, you can fully customize your branding, giving your business a professional appearance. Inkedjoy delivers value to customers by combining competitive pricing with a commitment to product quality.
The platform has a wide range of products, including apparel, hats, tote bags, wall art, home decor, and customized gift. If you want a cheap white-label solution with good quality, Inkedjoy is a great choice.
Here are the steps for selling white label products with Inkedjoy:
Step 1: Sign up an Inkedjoy account
Create a free account on Inkedjoy to access a wide range of white-label products.
Step 2: Choose your ideal white label products
Browse over 1,500 white-label items, from clothing to home decor. Choose the best ones for your brand. You can filter by category, style, and customization options.
Step 3: Upload your design
Use our free mock-up tools to personalize your products. Add text, images, patterns, and colors to create unique designs.
Preview your products in different settings to see how they look. Get feedback from friends or colleagues and make changes if needed.
Step 4: Connect your online store
Inkedjoy seamlessly connects with Shopify, Etsy, and WooCommerce. This effortless integration enables automatic processing of orders.
Step 5: Start selling and marketing
Once your products are ready, focus on marketing and growing your brand. Inkedjoy takes care of fulfillment, so you can track your sales and scale your business!
FAQs
How do I start selling white label products?
1. Market Research: Understand your target market and competitors.
2. Choose a Supplier: Inkedjoy is one of the best white label suppliers to work with.
3. Create Your Brand: Design your brand logo and packaging.
4. Set Up an Online Store: Choose an e-commerce platform (like Shopify or Etsy).
5. Marketing: Use social media, ads, and other marketing strategies.
Are white-label products legal?
Yes, white label products are legal. When branding and selling white label products, it is important to comply with trademark and copyright laws. This ensures that your vendors and designs are compliant with regulatory requirements.
How can I find white-label products?
Start by identifying vendors that specialize in your niche or industry. Then, find white-label products through platforms like Inkedjoy. Explore our product catalog, featuring everything from clothing to accessories.
What is the difference between white labeling and private labeling?
White label products are generic products sold under different brands that allow multiple retailers to customize them, such as cell phone accessories or fitness apparel. Inkedjoy excels in white label areas, providing flexible options for your branding needs.
In contrast, private label products are produced exclusively for one brand and can offer greater customization to match its unique identity and target audience.
How profitable is white labeling?
White label businesses, like those using Inkedjoy, save time and costs by outsourcing production while enjoying higher profit margins. This model allows small businesses to scale fast without large investments. With reduced manufacturing expenses, sellers can focus on growth, making white labeling a smart, flexible strategy in today’s market.
