12 Best Holiday Marketing Strategies for Print on Demand Businesses
The holiday time is busy for everyone. People buy gifts and look for sales. For print on demand sellers, holiday marketing helps brands connect with shoppers in a fun, warm way. It means sharing simple messages that fit the season. With good holiday marketing strategies, more people visit your store or website. You can use posts, emails, or small offers to get attention.
The goal is to reach people when they want to shop. Festive season marketing helps keep your brand top of mind. It builds trust and makes customers come back even after the holidays are done.
12 Best Holiday Marketing Strategies
1. Personalised Holiday Experiences
People like it when a brand remembers them. A Forbes study says many buyers want brands that feel personal. In holiday marketing, this helps. Keep it easy. Show people things they already enjoy. Use ads that change based on what they search for. One ad can turn into many simple versions. It helps each person see what fits their style.
Give your site a holiday touch. Add bright banners or fun colours. Keep it clean and easy to scroll. Try using Inkedjoy print on demand service to make custom holiday gifts. People enjoy items made just for them. It feels more personal and thoughtful.
Short messages work best. Long emails get skipped. Many shoppers like text messages or short app notes. According to Avochato, most people prefer texting over calling. It feels quick and straightforward.
Good holiday marketing strategies feel warm and genuine. Talk to people like friends. Offer small deals that make them smile. Hear what your buyers want. Festive season marketing builds trust when it feels honest. When people feel noticed, they return. That is how a brand grows over time.
2. Turn Up the Holiday Vibes
The holidays are about joy and giving. In holiday marketing, sharing that feeling helps people connect with your brand. Link your offers to a good cause. Give a small part of each sale to charity or support a local group. Post about it on social media so people can see where their money goes. Small, kind acts build trust and make your brand feel real.
Make your store or website look cheerful. Use bright colours, soft lights, and simple holiday music. Add new banners or photos that show the holiday mood. When people visit, they should feel the season right away.
Add small touches that make shopping fun. Offer complimentary wrapping, thank-you cards, or holiday-only products. Short-term deals make people shop faster and feel excited. Focus your holiday marketing strategies on feelings, not just prices. When people feel happy, they remember you.
Good festive season marketing is not only about selling. It is about sharing joy and being part of people's celebrations. Talk with your customers and make them feel special. These simple things turn one sale into a warm memory. They will come back again next year because you made them feel good.
3. Give a Quick Preview
People like to know what is coming. A small preview builds interest before the holiday rush. Use simple, friendly emails to share new items or upcoming sales. Show a few products, add clear prices, and include one "shop now" button. Send reminders for abandoned carts and small giveaways or discount codes to encourage opens.
Email works before and after the holidays. Personal touches, like using first names or showing previously viewed items, make messages feel real. Keep emails short and precise. Simple, thoughtful emails build trust and keep customers coming back beyond the holiday season.
4. Grow Your Holiday Audience
The holidays are a great time to reach new people. Encourage email sign-ups or loyalty program joins. Offer small gifts or early deals to attract shoppers. Short welcome emails make people feel noticed and ready to buy.
Reward loyal customers with exclusive discounts, early access, or personalised notes. Handwritten cards show care and encourage sharing. Use social media lookalike audiences to find new prospects. Combine email updates with simple posts. Good holiday marketing strategies focus on personal gestures. Showing care builds trust and keeps customers returning year after year.
5. Set Your Holiday Discounts
Discounts are key during the holidays. Flash sales grab attention quickly. Use display ads to show products and prices. Limited-time offers, countdown clocks, or geotargeting make shoppers act fast and feel special.
Offer clear deals like weekly discounts, bundles, or simple promo codes. Combine with emails and social posts to remind people about ending sales or popular items. Good holiday marketing strategies keep offers simple and easy to understand. Discounts should help shoppers feel they are getting value. Short, clear, and timely promotions attract new buyers and keep loyal customers coming back.
6. Start Holiday Marketing Early
Starting early helps you reach more shoppers. Use past sales and customer data to focus on popular products and improve your holiday marketing. Offer early deals, such as discounts, coupons, or free shipping, to get attention and spread out busy days.
Plan social media posts for big shopping days like Halloween sales, Black Friday, and Cyber Monday. Use bright images and short messages. Remind people about deals, new products, or limited offers.
Good holiday marketing strategies keep messages friendly and straightforward. Early planning makes offers clear, festive, and easy to act on. Shoppers notice your brand sooner and are more likely to buy.
7. Provide Holiday Gift Guides
During the holidays, many people search for gift ideas. November and December are the busiest months. A holiday gift guide helps shoppers find the right items quickly. Include your products and some complementary items from other brands to give variety. Keep descriptions short and pictures clear.
Support the guide with emails. Highlight different products and include simple messages. Use clear calls-to-action like "Buy Now" or shoppable links to make shopping easy. Good holiday marketing strategies focus on helping shoppers, not just selling. Festive season marketing works best when it makes shopping enjoyable and straightforward, building trust and repeat visits.
8. Reach Customers on Mobile
Mobile shopping is growing fast. In 2025, over half of US holiday e-commerce sales are expected to come from mobile devices. To reach shoppers, send holiday announcements, discounts, and deal links directly to phones. Short, clear messages work best for mobile screens.
Make sure your emails and website are mobile-friendly. Pages should load quickly and be easy to navigate. Buttons and links should be easy to tap. A smooth mobile experience keeps customers happy and encourages purchases.
Good holiday marketing strategies include mobile-focused campaigns. Reaching people on their phones makes shopping easier and increases the chances they will act on your offers.
9. Boost Engagement with Holiday Content
Holiday content keeps people interested in your brand. Use short videos, fun stories, or festive posts to catch attention. Encourage shoppers to share their holiday moments and reshare the best ones. This creates excitement and shows your community.
Share behind-the-scenes glimpses of your team preparing for the holidays. Simple posts showing real people make your brand feel human. Respond to comments and messages to keep engagement high.
Good holiday marketing strategies focus on connection, not just promotion. Engaging content builds trust, keeps customers coming back, and makes your brand part of their holiday experience.
10. Extend Your Holiday Reach
Reach more people by sharing helpful content. Give tips, gift ideas, or simple guides instead of just selling. People notice helpful information.
Show your brand's knowledge and share advice on social media. Short, clear posts make your brand trustworthy. Reply to comments and join conversations to connect with followers. Good holiday marketing strategies mix helpful content with clear messages.
When customers see value and trust your brand, they are more likely to pay attention, share your posts, and come back to buy again, even after the holiday season.
11. Target Niche Communities
Reach smaller groups by using sites beyond regular social media. Platforms like Quora, Reddit, and Pinterest have people with specific interests. Share simple tips, gift ideas, or product guides. This helps with holiday marketing and festive season marketing.
Join conversations and answer questions to earn trust. Don't push your products too hard. Keep posts helpful and easy to read. Match your style to each platform.
Good holiday marketing strategies show up where your audience is and share beneficial information. Connecting with these smaller communities brings new customers and keeps people interested in your brand during the holidays.
12. Partner with Influencers
Many people buy products they see on social media. Partnering with influencers can help your brand reach more shoppers during the holidays. Get featured in influencer gift guides or create simple campaigns showing your products.
Choose influencers who match your brand and have real followers. Short, clear posts and honest recommendations work best. Good holiday marketing strategies focus on trust and visibility.
Working with influencers helps people notice your brand, shows your products in use, and encourages purchases. These partnerships can boost sales and build awareness, making your brand part of shoppers' holiday plans.
Holiday Marketing Campaign Examples
Walmart: Gilmore Girls
Walmart used a popular TV show to connect with shoppers during the holidays. They partnered with Gilmore Girls to show cosy family moments that many people could relate to. Ads and social media posts featured Walmart products alongside gift ideas. The campaign felt warm and familiar, creating a sense of comfort and nostalgia.
By linking their products to a story people love, Walmart made shopping feel personal and enjoyable. This approach encouraged viewers to engage with the brand and consider Walmart as part of their holiday plans. Short videos and festive posts made it easy for shoppers to browse gift ideas.
Coca-Cola: Holiday Road
Coca-Cola focused on storytelling with its Holiday Road campaign. The brand shared videos of families celebrating and enjoying Coca-Cola during the festive season. Bright, cheerful visuals highlighted togetherness and the joy of holidays.
Social media posts reinforced the message and encouraged sharing among friends and family. The campaign emphasised emotion rather than products, helping people associate Coca-Cola with happy holiday moments. By keeping the story relatable and straightforward, Coca-Cola strengthened brand recognition while creating a warm, festive feeling that resonated with audiences.
Disney: The Boy and the Octopus
Disney created a heartwarming story with The Boy and the Octopus. Short animated videos told a tale of friendship, kindness, and holiday magic. Disney shared the story across social media channels and through email campaigns. The focus was on feelings rather than sales, which helped families engage with the brand on a deeper level.
People shared the videos, creating organic reach and fostering a connection with Disney. This campaign demonstrated how storytelling can make a brand part of the holiday experience while keeping messages memorable and straightforward.
Target: Happier Holidays Double-Decker Bus
Target used an interactive approach with the Happier Holidays Double-Decker Bus. Shoppers could visit the bus to see festive displays, listen to holiday music, and enjoy small activities.
The campaign was promoted on social media and at local events, encouraging people to visit and share their experiences online. The cheerful and easy-to-join setup made shopping fun and memorable. Target's approach combined physical experience with digital sharing, which increased awareness and engagement.
These campaigns show that good holiday marketing strategies focus on stories, emotion, and simple engagement. From nostalgic TV partnerships to interactive experiences, each brand connected with customers in ways that were clear, friendly, and enjoyable.
Holiday campaigns that focus on feelings, relatability, and easy participation help shoppers remember the brand and encourage them to take action during the festive season.
Final Thoughts
Holiday marketing works best when it feels simple, personal, and fun. Focus on stories, small gestures, and clear offers that make shopping easy and enjoyable.
Connecting with customers through emails, social media, or special experiences builds trust and encourages repeat visits—every small touch counts, from gift guides to festive displays. Start early, plan carefully, and keep messages friendly to stand out during the busy season.
Ready to create unique holiday products for your customers? Visit Inkedjoy to explore custom gifts, print on demand options, and tools to make your holiday marketing campaigns memorable and engaging.
