USD 70 Million in One Year: How a Top POD Seller Dominated the U.S. Market with Their Own Website?
"Did You Know? A POD Dropshipping Seller Made $70 Million in One Quarter—Just Through Their Own Website!"
That was the first thing a colleague said when he came back from a recent POD industry trade show. He also brought back a thick stack of research papers—revealing how a top POD seller is using their own website to win big in the U.S. market. (To protect business privacy, we won't mention the brand's name.)
According to the research, the website launched at the end of 2020 and quickly gained traffic. By Q4 2024, it was handling over 7,000 orders per day and had reached $70 million in yearly sales. Today, the brand is seen as a leader in the industry. Over 70% of its traffic comes from direct visits, showing strong brand awareness.
How Did They Do It?
Of course, we were just as curious—how did they make it happen?
After digging deeper, we found that their approach is very different from traditional POD sellers. Instead of competing in the low-price market (like cheap textiles and shoes), they focused on the U.S. holiday gift market, offering emotional and personalized products.
So, what exactly did they do right to stand out in the highly competitive POD market?
1. A wide product range that meets real demand
They targeted U.S. consumers with pets or families, groups with stronger emotional needs. They are more willing to pay for custom products. They also launched seasonal designs for holidays like Christmas and Valentine's Day, meeting the demand for unique and meaningful gifts.
2. A streamlined supply chain for fast delivery
Product quality and delivery speed are key to success. This seller partnered with reliable agents or factories in China that could handle the full process, including fast order processing, production, quality checks, and direct shipping to buyers.
3. Building trust and driving repeat purchases
By creating a strong and unique brand identity, they earned customers' trust. Once a customer buys one product, they're likely to come back for more. With a wide range of products for different occasions, the brand has achieved a repeat purchase rate of over 80%.
The Opportunity Is Right in Front of You!
After learning how the top player succeeded, let's take a closer look at the current POD market. In 2022, the global POD market was valued at $4.9 billion, and it's expected to reach $12.3 billion by 2030, with an annual growth rate of 12%.
The U.S. is the core market for POD, contributing over 40% of the global revenue. POD businesses running on independent websites enjoy high order volume and strong profit margins.
What's more, the growing demand for personalized products with emotional value is fueling this trend even further. It's clear that this booming market holds great potential. Products like these are trending now—and they could be your next growth opportunity.
Let's work together to turn this opportunity into success!
